BPO


Richard Moran by Journal, United Kingdom

Opinion by Richard Baird.

Brand identity and portfolio for UK photographer Richard Moran by Leeds based graphic design studio Journal

Richard Moran is a lifestyle and portrait photographer with over 25 years of experience. He has worked with international businesses such as GSK, Pizza Express and Grey Goose Vodka, and secured a reputation as a passionate, straight-talking professional with a meticulous attention to detail and a portfolio of high-quality and emotive work. With a desire to communicate this and with the intention of building on his success, Richard worked with Leeds based graphic design studio Journal to develop a new brand identity. This included portfolio, business cards and stationery, linked by a white and purple colour palette, plenty of material texture, custom logotype and high-quality print finish. Journal also designed and built a responsive website that gives Richard’s time-sensitive clients multiple ways to view his work.

Continue reading this article


Héctor Ayuso by Mucho, Spain

Opinion by Richard Baird.

Branding for OFFF Festival founder and director Héctor Ayuso by graphic design studio Mucho

Héctor Ayuso is the founder and director of renowned festival OFFF, a celebration of creative process that takes place each year in the Spanish city of Barcelona. Héctor recently looked to graphic design studio Mucho to help define and express who he is and how he works through a new visual identity. This extends across business cards, postcards and moodbook, and features loose hand drawn type, diverse imagery, material texture and craft finishes.

Continue reading this article


Aman by Construct, United Kingdom

Opinion by Richard Baird.

Brand identity and logotype for luxury resort business Aman by Construct, United Kingdom

Aman is a collection of resorts, hotels and luxury residencies that offer access to a wide variety of remote and urban destinations. Its first resort, Amanpuri, was opened in Thailand in 1988. Since then it has expanded across the world, seeking out transformative experiences and awe-inspiring locations throughout Asia, Indonesia, China, Japan, the Americas, North Africa, Europe and the Mediterranean.

Inspired by the earliest forms of alphabets and mark-making, London based graphic design studio Construct developed a new brand identity for Aman that would reflect its values and the high quality of its experiences. This is expressed through custom typography, earthy colour palette, tactile material texture and high quality print finish that links press-pack, business cards and menus.

Continue reading this article