Highlights last month included new packaging from Marx Design for coconut water brand The Coconut Collective, an animated logo by Alphabetical for production studio Giant Owl, the restraint of Shaz Madani’s print and brand identity solution for photographer Giles Duley, and the bright colour palette, industrial robustness and fine technicality of Mash Creative and Hype Type Studio’s packaging work for uBear.
However, there were five projects that really stood out for me that have made it into BP&O’s top five, a feature that brings together what I believe to be the most interesting of the month for another opportunity to be seen and shared.
The Swedish History Museum is one of the country’s largest museums with a collection of over 10 million objects from a history that spans thousands of years. The museum also functions as a venue for lectures, concerts and a variety of activities.
Stockholm-based design studio Bold were recently commissioned to develop a new brand identity for the museum that would revitalise the visitor experience, position it as Sweden’s number one storyteller and arouse curiosity and interest in Swedish history. The studio’s solution, which included a logo and logotype, pictograms, print communication, book and interior and exterior signage, is an acute juxtaposition of past and present achieved through the union of disparate type, image, colour and texture.