Waffee is an authentic Belgian waffle and coffee chain with locations across Melbourne and Altona. Developed by holistic design practice A Friend Of Mine, Waffee’s brand identity, which included logo and packaging design, menu boards and a signage system created in collaboration with architects Hecker Guthrie and Foolscap Studio, mixes a typographically adventurous logotype with an illustrated character to establish a rich communicative duality and contrast of literal and subtle narrative detail that binds print and interior space.
Persillade is a Melbourne cafe opposite Jolimont Station with a large double shop front and an interior of reclaimed wood and bottles, white tiles, steel, glass and classic furniture. Design studio Clear were commissioned by owners Aidan and Tanya Raftery to develop a graphic identity for the cafe that would bring some “much needed soul, texture and community to the very private neighbourhood of East Melbourne”. This went on to include a custom logotype, print assets such as menus and wine labels that feature illustration by Oslo Davies, as well as signage and interior design.