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La Peñita De Jaltemba designed by Savvy

Interior furnishing for seafood restaurant La Peñita De Jaltemba designed by Savvy

La Peñita De Jaltemba is a seafood restaurant located in Playa del Carmen, a city on Mexico’s Caribbean coast. Design agency Savvy, working in collaboration with Isauro Huizar and Tomás Guereña, recently developed a new brand identity and interior design solution for La Peñita based around the fictional story of a lost tribe of Jaltemba which then informed the ‘graphic and spatial language’ of the restaurant.

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Maderista designed by Anagrama

Logo designed by Anagrama for San Pedro-based carpentry studio Maderista

Maderista is a San Pedro-based carpentry studio with more than 30 years of experience designing and crafting custom wood furniture. Multidisciplinary design agency Anagrama were recently commissioned to develop a new visual identity for Maderista that would convey its “proficiency and expertise in a modern and all-embracing way”.

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Romero+McPaul designed by Anagrama

Logo and orange business card with an embossed surface finish created by Anagrama for luxury slipper brand Romero+McPaul

Anagrama have just completed the branding of Romero+McPaul, an English-style velvet slipper manufacturer and retailer established by Italian shoemaker Mr. Migliori that produces bespoke lines handcrafted by artisans with a ‘trendy twist’.

“For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it’s sailing and yacht club maritime lifestyle. With the intention to speak of the product’s duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product’s playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product’s ancestral and upscale British nature. We gave the brand the rosemary (or “romero” in Spanish) not only as a wink to its name but also as a reference to this herb’s curious nature, as it only grows close to the sea.” – Anagrama

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