BPO


Smets designed by Coast

Logotype and print with spray paint detail designed by Coast for Brussels based luxury department store Smets

SMETS is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O review of the SMETS identity, independent design agency Coast has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points.

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Halliday’s designed by Family

Logotype designed by Family for vintage china hire service Halliday's

Aimed at both the corporate and commercial events/occasions market, Halliday’s is a specialist vintage china hire service established by Imogen Hudson earlier this year. Imogen commissioned London based multi-disciplinary design studio Family to develop the brand’s identity, printed collateral and online presence working in collaboration with photographer Jade Sukiya.

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Peter Bailey Company by Bunch, United Kingdom

Opinion by Richard Baird

Logo and business cards for photographer and digital artist management agency Peter Bailey Company by Bunch

Peter Bailey Company is an international representative of unique and talented photographers and digital artists. Since its founding in 1982 it has grown internationally, and now has offices in both London and New York and commissions photo, motion and CGI work for a global client base. Their new visual identity, designed by creative agency Bunch, utilises negative space in the creation of a colourful PB monogram and is bold and confident in its consistent application and relationship with photography. This post was originally published June 2011, and was update October 2017 with more images.

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