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CC Bar designed by Freytag Anderson

Opinion by Richard Baird.

Monogram designed by Freytag Anderson for champagne and cocktail bar at Hilton Park Lane, London

Glasgow based design studio Freytag Anderson recently worked with Fraher Architects to develop the brand identity and collateral for Champagne & Cocktails at the Hilton Hotel, 22 Park Lane, London. Based around a monogram, midnight blue colour palette, hand crafted finishes of wood cut and etched glass detail, and both visual and material texture, Freytag Anderson delivered what they describe as a luxurious and old-world aesthetic that is refined and accessible, and works alongside a contemporary interior. The project included window decal, business card and menu design.

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Fosnavåg Konserthus by Heydays, Norway

Opinion by Richard Baird.

Animated logo for Fosnavaag Cultural Centre designed by Heydays

Fosnavåg is a city on the island of Bergsøya, situated off the west coast of Norway not far from the Altantic Ocean. It is home to a variety of maritime businesses including fishing, logistics and shipbuilding, and now the location of Fosnavaag Cultural Centre, a new concert hall founded by the local community.

Fosnavaag Cultural Centre’s brand identity, created by Scandinavian graphic design studio Heydays, explores the relationship between Fosnavåg and the Atlantic Ocean—the foundation of local industry and culture, the point at which old weathered buildings meet a precise and contemporary structure, technology and innovation, and the convergence of sea and music. This was visualised as an identity system that included dynamic animated logo and interactive signage, illuminated interior displays, t-shirts, badges and business cards.

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Adisgladis by Bedow, Sweden

Opinion by Richard Baird.

Yellow business cards for clothing and gadget retailer Adisgladis designed by Bedow

Adisgladis is a Swedish clothing, accessories, outdoor gear and gadget retailer with premises on Stockholm’s Wollmar Yxkullsgatan street. It has a distinctive interior of copper pipe racks, die cut card hangers, wood fibre and chipboard surfaces, and a philosophy that embraces organic, up-cycled and positive living. Adisgladis’ new visual identity, developed by Stockholm based graphic design studio Bedow, draws on the retailer’s interior, its positive and sustainable ideologies and an element of utility and technology, visualising these using a mix of illustration, pictograms, type, colour and material choice across bags, packaging, signage, stationery, business cards and storefront display.

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