Adlin Inc. is a consulting company that looks to help start-ups, and those that should behave like start-ups, to focus and act on customer-centric business decisions quickly and effectively. Adlin Inc. was founded by Tamara Adlin, a customer experience and e-commerce specialist who is described by Apartment One, the design studio behind the company’s brand identity, as having a bold and dynamic personal style. These qualities, as well as Tamar’s vibrancy and individuality, were the inspiration for her visual identity, which included logotype and business card design as well as a website informed by her ‘whiteboarding’ and post-it approach.
Violeta is described by Anagrama, the design studio behind its new brand identity and packaging treatment, as an Argentinian bakery, named after its founder, that creates hand-crafted breads, cakes and pastries from its location in the Buenos Aires district of Las Lomas de San Isidro. Following more than 30 years of business and in lieu of a plan to begin franchising in the US, the bakery commissioned Anagrama to develop a new visual identity which included logotype, packaging and stationery design.
Utilising a distinctive, slightly awkward retrospective and generously spaced custom sans-serif logotype alongside Futura Heavy, a striped pattern detail, shield, limited colour palette, stickers and gold foil print finish, Anagrama’s approach effectively balances an everyday accessibility with a high-quality, sophistication and heritage in a visually concise way. The project included business cards, packaging and menu design.