Alberto Senties Catering is a Mexican ‘food experience’ company established by chef Alberto Sentíes that designs and prepares large and small banquet menus, offers cooking classes, provides bar tending, equipment rental and consultation services, and has built up a reputation for culinary excellence over its ten years of business. Design studio Anagrama recently worked with Alberto Senties to develop a new brand identity, which went on to include logotype, signage, stationery and print, that would convey gastronomic mastery and experience in a surprising, elegant and modern way.
Peter Dibdin is a photographer who brings creativity, technical knowledge, professionalism and a personal approach to both studio and location shoots for clients working within the commercial, private, arts and editorial sectors. Following a recent move to a studio in Edinburgh’s creative hub of Summerhall, Peter commissioned long-term collaborator O Street to refresh his brand identity in a way that would reflect his new surroundings.
Based around a bold contemporary mark that blends the traditional and individual craft origins of a monogram with what looks like an abstract aperture or ring light, the near neutral sans-serif characters of a logotype built from Pragmatica, and a black ink across a grey boards, Peter’s new visual identity manages to balance personal service with a modernistic neutrality and a cool urban utility. These effectively frame and draw out, through contrast, the colour, detail and people-centric nature of Peter’s portfolio online.