In Bed is an online store that is a celebration of almost everything we love to do in bed. It has a generous yet tightly curated collection of homeware items that include handmade ceramic and wood saucers, bowls and mugs created by Japanese and American designers, as well as a range of high-quality linens. In Bed worked with Australian design studio Moffitt.Moffitt to develop an identity that would reflect the effortless personality of the brand and its product range through a graphic, material and language system.
Simone Handbag Museum is dedicated to the history of handbags with ‘international significance’ and provides its visitors with a curated, contemporary and historical collection to explore over two floors at the centre of the South Korean city of Seoul. London based Charlie Smith Design were recently commissioned to develop a brand identity for the museum that would resonate with and unite its diverse collection across exhibition graphics, gallery guide, merchandise, posters, book, website, newsletters and temporary exhibition promotional material.
Mary Wong is a fast-food chain, with locations throughout the Russian city of Rostov-on-Don, that prepares Chinese noodles with both Asian and American influences. Mary Wong’s brand identity, a combination of bilingual typography, logotype, black noodle boxes with bright spot coloured stickers, t-shirts, environmental design and signage developed by Moscow based studio Fork, was inspired by Tokyo and New York nightscapes and reflect the chain’s fusion of east and west.