In Bed is an online store that is a celebration of almost everything we love to do in bed. It has a generous yet tightly curated collection of homeware items that include handmade ceramic and wood saucers, bowls and mugs created by Japanese and American designers, as well as a range of high-quality linens. In Bed worked with Australian design studio Moffitt.Moffitt to develop an identity that would reflect the effortless personality of the brand and its product range through a graphic, material and language system.
Simone Handbag Museum is dedicated to the history of handbags with ‘international significance’ and provides its visitors with a curated, contemporary and historical collection to explore over two floors at the centre of the South Korean city of Seoul. London based Charlie Smith Design were recently commissioned to develop a brand identity for the museum that would resonate with and unite its diverse collection across exhibition graphics, gallery guide, merchandise, posters, book, website, newsletters and temporary exhibition promotional material.