Amo Store by designed Studio SP–GD
Posted: Filed under: Fashion, Logo Reviews, Retail | Tags: Accessories Logo and Packaging, Black and White, Blind Emboss, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Design For Print, Designed in Melbourne, Fashion Store, Fonts in Use: Johnston, From Australia, Logo Design & Branding Blog, Logo News, Logotypes, Minimal Design, Minimal Logos, New Logo, Sans-serif Logotypes, Shoe Brand Logos, Stationery Design, Stickers Comments Off on Amo Store by designed Studio SP–GD 
Amo Store is a soon to launch Melbourne based men and women’s shoe boutique that will retail a curated collection of familiar brands and exclusive independent labels as well as clothing and accessories ranges to match. The store recently commissioned Studio SP-GD to develop a ‘simplistic’ brand identity that would effortlessly extend across a variety of formats.
Le Naturel designed by Moruba
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Black and White, Brand Identity, Branding Reviews, Creative Packaging, Design Opinion, Designed by Maud, Designed by Moruba, From Australia, Minimal Package Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging News, Sans-serif Logotypes, The Best Packaging of 2014, Wine Design, Wine Label Design, Wine Packaging Comments Off on Le Naturel designed by Moruba 
Le Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry.
The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the themes of heritage, craft and provenance typically associated with the industry and instead leverages an increasing popularity for typographic and ink austerity. This approach places weight on a single piece of information—the established relationship between freshness and best-before dates—and utilises ubiquitous sans-serif typography to convey this with honesty and precision whilst reflecting the brand’s avant-garde approach.
Harry Watts designed by Birch
Posted: Filed under: Logo Reviews, Photography | Tags: Black and White, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, British Design, Business Card Design, Design For Print, Designed by Birch, Embossed Paper, Logo Design & Branding Blog, Logo News, Logos for Photographers, Logotypes, Minimal Design, Minimal Logos, Monochromatic Brand Identities, New Logo, Newsprint, Stationery Design, Website Design Comments Off on Harry Watts designed by Birch 
Harry Watts is a British photographer who takes a systematic approach to location and explores the relationship between people and objects. His work has been exhibited nationally and internationally and was selected by Italian Vogue for solo exhibitions in London and Madrid.
Harry’s brand identity, developed by London based studio Birch, is representative of his unique process of removing excess information through the simple combination of a single bold, uppercase and condensed sans-serif typeface, black ink and plenty of unprinted white space, and utilises an unconventional structure, ‘ruthlessly’ pushing text off edges, to draw distinction from these. Elements such as surface texture and newsprint are introduced to reinforce project specific concepts such as high quality materials, discarded objects and mass communication whilst retaining the non-essential philosophy. The result is an unwavering consistent austerity that successfully draws out photographic detail and conveys, without undermining, Harry’s reductive process.
