Harry Watts is a British photographer who takes a systematic approach to location and explores the relationship between people and objects. His work has been exhibited nationally and internationally and was selected by Italian Vogue for solo exhibitions in London and Madrid.
Harry’s brand identity, developed by London based studio Birch, is representative of his unique process of removing excess information through the simple combination of a single bold, uppercase and condensed sans-serif typeface, black ink and plenty of unprinted white space, and utilises an unconventional structure, ‘ruthlessly’ pushing text off edges, to draw distinction from these. Elements such as surface texture and newsprint are introduced to reinforce project specific concepts such as high quality materials, discarded objects and mass communication whilst retaining the non-essential philosophy. The result is an unwavering consistent austerity that successfully draws out photographic detail and conveys, without undermining, Harry’s reductive process.
Roberto Revilla, working with his wife Carolina, provides luxury yet accessible custom tailoring services nationally and internationally from his premises not far from London’s Saville Row. As well as tailoring, Roberto also retails a range of high quality accessories online.
In response to a growing global client base and a desire to position the company alongside the “giants of luxury tailoring” such as Tom Ford, Armani, Canali and Zegna, Roberto worked with Friends to develop a new brand identity. Influenced by established fashion brands and global trends, Roberto’s own likes and dislikes, and unusually, the feedback of 40 of his clients, Friends delivered a solution that reflects a philosophy of accessible luxury, high standards, personal service and material craft delivered through logotype, monogram, stationery, stitched labels, suit bags and website design.
Vitenparken is a science centre committed to facilitating and improving the dialogue between the bioscience research community and the general public. The centre contains an exhibit hall, cafe, dairy museum and meeting facilities set within the Campus Ås grounds of the Norwegian University of Life Sciences. As well as the science centre these grounds are home to over a 1000 scientists, a university with eight departments and 4500 students, and a number of parks.
Formerly the Norwegian Agriculture Museum, Vitenparken commissioned design studio Bielke&Yang to help them transition from museum to science centre through the creation of a new brand identity that included naming, logo, print and website design. By appropriating the practical aesthetic of science (sans-serif typography, black ink and white paper), and juxtaposing this alongside the bright contemporary energy of MVM‘s illustrative work, Bielke&Yang’s solution establishes a common yet compelling scientific accessibility.