BPO


Bedroc designed by Perky Bros

Opinion by Richard Baird.

Logo and folder with die cut detail for technological consultancy firm Bed Roc designed by Perky Bros

Bedroc is a Tennessee-based consultancy firm that takes complex business issues and simplifies them with technology to reduce risk, optimise efficiency and creating revenue for its clients (ROC). The firm’s visual identity, created by multidisciplinary design agency Perky Bros, avoids the conventions of the industry and instead favours a direction that draws an analogy between bedrock and technology—the physical stability, sub-surface and base nature of bedrock and the in-depth and founding technological principles and practices of the business—through a logotype and collateral combination that has a layered and earthy quality.

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Blanca designed by Lo Siento

Logo for dairy hub Blanca designed by Lo Siento

Blanca is a ‘dairy hub’ created to ‘mediate between two extreme poles of the industry; [milk] production and [consumer] knowledge’ and to ‘produce honestly, think critically and consume responsibly.’ Based around a simple stencil cut logo-type solution executed with a monochromatic simplicity and subtle craft cues, Blanca’s visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento, manages to infuse and visually convey the disparate perceptions of commodity and care.

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Nosive Strukture designed by Bunch

Logo and stationery for structural engineering firm Nosive Strukture designed by Bunch

Nosive Strukture is a structural engineering firm who describe themselves as having a ‘unconventional attitude towards business, working environment and life itself.’ Inspired by their approach and a studio space of angled detail, independent design agency Bunch, “developed a stark, technical identity based around tensegrity structures and a black and white palette” executed across triplexed business cards, cardboard file folders, signage and website.

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