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ITI Computers and Diventa designed by Bunch

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Opinion by Richard Baird.

Logo and print designed by Bunch for ITI Computers' management software Diventa

ITI Computers is a Croatian-based software company that specialises in the development of IT solutions for the leisure, tourism and hospitality sectors. Bound by a consistent typographic and monogrammatic design solution but divided by an organic and systematic contrast of context, creative agency Bunch developed a new logo and print solution for ITI and its leading management product Diventa, which delivers an interesting richness to familiar technological cues.

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Delfina Foundation designed by Spin

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Monogram designed by Spin for creative exchange and artistic development network Delfina Foundation

“Delfina Foundation is an independent, non-profit foundation dedicated to facilitating artistic exchange and developing creative practice through residencies, partnerships and public programming, with a special focus on international collaborations with the greater Middle East & North Africa”. The foundation’s visual identity, developed by London-based design agency Spin, mixes a bold typographic solution and underline detail, a modern take on a classic monogram, large images with wide borders and a pastel, black and white colour palette – delivering utility and functionality to contemporary arts and crafts.

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Fin Collective designed by DIA

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Logo designed by DIA for custom surfboard maker Fin Collective

New York-based studio DIA have developed the brand identity for Fin Collective, a new custom surfboard business from Rick Malwitz, a craftsman who began producing boards in 2004 from a ‘dusty basement in landlocked Philadelphia’. DIA’s solution establishes a minimal but professional platform which avoids the over-enthusiastic, excessive energy and sharp design cues typically associated with the industry, in favour of a restraint and consistency that conveys high quality, craft and Rick’s close personal relationship with the sport, through an abstract logo-mark, uppercase logotype, personal photography and broadly-spaced lowercase typography.

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Richard Baird, Writer & Editor


Richard is a London-based freelance designer and writer working within the field of identity design. He's written for Brand New, Design Week and The Dieline, has had features on It's Nice That and Dezeen and also runs the resource and zine LogoArchive.