Classic Bag is a UK-based cost-effective packaging solutions business that prints and manufactures carriers, boxes and bags for a variety of retailers, hotels and fashion brands including Browns, Vivienne Westwood and The Dorchester. Independent graphic design studio Salad was commissioned by Classic Bag to develop an identity and a series of ‘innovative and exclusive’ retail bag concepts under the new label BritBag. Utilising a simple combination of monogram, sans-serif logo-type, limited colour palette and illustrated pattern work with a familiar Britishness, the solution mixes the playful and iconic with a high-street fashion quality.
Sébastien Bertrand is a contemporary art gallery – located on Geneva’s Rue du Simplon street – that has curated work from artists such as Cynthia Westwood, Sam Kaprielov and Tom Fruin. The gallery’s identity, designed by visual communications and graphic design studio Neo Neo, mixes a humanist sans serif logo-type built from a bespoke web font, a monochromatic colour palette and uncoated substrates to achieve both a contemporary arts and crafts sensibility and on-line functionality.
Gorilla is a production house considered to be Wales’ largest provider of editing, mixing, grading and vfx services to the broadcast market. Gorilla recently underwent a brand identity transformation led by Cardiff-based Smörgåsborg, a firm that specializes in branding, strategy, and art-direction.
Guest Opinion written by Anthony Lane