Les Orenetes is a fashion boutique located in Torredembarra, a small town in the Catalonia region of Spain. The boutique’s identity, created by visual communication and graphic design studio Mucho, is a lovely mix of light, geometric single line weight typography and monogram with subtle flourishes, and a rich mix of hand-drawn illustrative, calligraphic and watercolour detail.
Victor Martinez is a MX based architect and studio founder described by client Carlos Caballero as having a ‘great sensitivity to aesthetic balance’, ‘spatial intelligence’ and believes that ‘function rules over all things’. Supermodernist design bureau Face recently developed a new visual identity for the studio which combines a structural monogram, a personal and practical hand-stamped print treatment and the raw tactile and architectural textures of an uncoated substrate choice.
Based on the ‘matrix of intersecting, wireframe boxes’ that surround the theatre’s architectural structure, the original identity drew on the ‘heritage of theatre, while alluding to the contemporary nature of the performances’ with a proprietary typeface that mixes slim and broad, humanist, and geometric characters with sharp junctions and terminals, stencil cut detail, dual lines and a fluorescent tube finish. This has now been expanded on under the theme of ‘new light’ with a direction that allows the typography to play an integral role in illuminating theatrical scenes through some really well shot scenes executed across the collaterals. The result is a clear juxtaposition of light and shade that delivers a strong sense of space and dramatic performance.