Radiate Sound is an Auckland based recording and engineering studio that delivers a range of post production and composition services for the television, radio and on-line markets. The studio’s identity, created by freelance designer Bradley Rogerson (with digital work developed by Supply), juxtaposes type size, weight and detail, animation and sound to create a dynamic visual identity.
Spritmuseum (formerly Vin & Sprithistoriska Museet) is a Stockholm based art gallery, museum, tasting room, meeting-place, bar, restaurant and open-air café with a unique spirit theme. Its new identity, developed by multidisciplinary design agency Stockholm Design Lab, is based around a bold word-mark constructed from a typeface now synonymous with the Absolut brand (and Swedish design) and pairs it with a simple but iconic four stroke glass illustration that neatly draws its reference from the external structure of the museum. This simplicity is reflected through a set of collateral that juxtaposes heavy headlines, underlines and small body copy that has a subtle art-house/editorial quality that looks clean and modernistic. This formality is given a light-hearted twist with a animation that alters the focus of the logo-type capturing the intoxicating theme of the venue.
This week sees the launch of Barcelona-based brand and graphic design agency Lo Siento’s new visual identity. Created out-of-house by international studio Mucho, the solution blends a modern serif logo-type with a reductionist approach to letter-forms through reification and an industrial, hand-stenciled treatment across the business cards to visualise an unusual industrial and artisan design philosophy.