Melbourne Theatre Company by Interbrand
Posted: Filed under: Logo Reviews, Theatre | Tags: Brand Identity Reviews, Branding, Designed by Interbrand, Designed in Melbourne, From Australia, Graphic Design, Logo Design & Branding Blog, Logotypes, Packaging News, Rebranding, The Best Logo Designs of 2012, Theatre Logos, Typography Comments Off on Melbourne Theatre Company by Interbrand 
Design agency Interbrand have recently updated their visual identity work created for the Melbourne Theatre Company in time for its 2013 season.
Based on the ‘matrix of intersecting, wireframe boxes’ that surround the theatre’s architectural structure, the original identity drew on the ‘heritage of theatre, while alluding to the contemporary nature of the performances’ with a proprietary typeface that mixes slim and broad, humanist, and geometric characters with sharp junctions and terminals, stencil cut detail, dual lines and a fluorescent tube finish. This has now been expanded on under the theme of ‘new light’ with a direction that allows the typography to play an integral role in illuminating theatrical scenes through some really well shot scenes executed across the collaterals. The result is a clear juxtaposition of light and shade that delivers a strong sense of space and dramatic performance.
Sam Flaherty designed by Sam Flaherty
Posted: Filed under: Logo Reviews, Self-Initiated | Tags: Brand Identity Reviews, Branding, Design Studio Logos, From Australia, Graphic Design, Handcraft, Ink Stamps, Logo Design & Branding Blog, Logo Designs, The Best Logo Designs of 2012, Typography, Visual Identity Design Blog Comments Off on Sam Flaherty designed by Sam Flaherty 
Sam Flaherty is a Sydney based freelance graphic designer and art director with a client roster that has included Citibank, Penguin Publishing and Panasonic. His visual identity, a juxtaposition of machine production and hand-finish – communicated through stamp and marker detail, craft material and personal language alongside modernistic non-hierachical, sans-serif typography, grid-based layouts, conventional print techniques, a limited colour palette and plenty of space – bound together by a contrasting circular logo-type – neatly reflects his belief in ‘clear, concise messages through design elegance and reduction’. It is a design solution that resolves a personal but professional approach through a smart combination of creativity and restraint, an aesthetic that is consistently reflected throughout Sam’s portfolio.
Algu designed by Francesc Moret
Posted: Filed under: Architecture and The Built Environment, Logo Reviews | Tags: Brand Identity Reviews, Branding, Business Card Design, Design Opinion, Graphic Design, Logo Design & Branding Blog, Logo Designs, Mixed Fibre Materials, Monogram Design, Spanish Design, The Best Logo Designs of 2012, Typography Comments Off on Algu designed by Francesc Moret 
Algu is a Spanish architecture and interior design studio founded by Natalia Alonso Roger Guitart. Their identity, designed by independent freelance designer Francesc Moret, represents the collaborative and combined knowledge of the studio’s founders alongside the themes of craft and modernistic architectural practices through a simple monogram, lower-case logo-type, mixed fibre business cards and hand-stamped print treatment.
