The Sailors Club is restaurant, located in the Rose Bay area of New South Wales, inspired by the ‘luxurious waterside lifestyle famously photographed by Slim Aarons and the colourful frivolity of 1960’s Palm Springs’. The restaurant’s identity, created by independent and multidisciplinary design agency Folke, manages to deliver a retrospective authenticity through the combination of a classic sans serif logo-type and geometric floor tile pattern.
Heart & Soul is an Australian interior decoration firm, specialising in residential properties, with a holistic, adaptable and flexible philosophy. Adelaide-based design studio Band were commissioned by the firm to update their brand identity so that it would better reflect their contemporary approach.
Based around the duality of a heart/ampersand marque, a sans-serif logotype and print that juxtaposes a modern bright red spot colour, black and white photography and an unbleached board, Band’s solution appears current yet sensitive to the traditional detail of Heart & Soul’s interiors.