BPO


Wagon Wheel by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and folder with copper block foil print finish for Nashville-based boutique real estate title and escrow company Wagon Wheel designed by Perky Bros.

Wagon Wheel is a Nashville-based boutique real estate title and escrow company established by three partners with substantial experience working for larger corporate law offices who wanted to establish a company with a more casual corporate culture and client experience. This, and Wagon Wheel’s Nashville roots, is expressed throughout its new brand identity, designed by graphic design studio Perky Bros, using a combination of a strong graphic approach and tactile material choices. This extends across folders, business cards, coasters, posters and signage.

Continue reading this article


Elements by dn&co. United Kingdom

Opinion by Richard Baird.

Visual identity and brochure covers for tap and spout range Elements from Brooklyn-based brassware business The Watermark Collection by dn&co.

Elements is the latest spout and handle range from Brooklyn-based boutique brassware business The Watermark Collection. It features 15 metal finishes, 3 handle designs and 19 hand-crafted covers. These make up a potential quarter of a million possible combinations. The modularity, materiality and variety of Elements is drawn on and expressed through a visual identity created by British design studio dn&co, which then plays out across a range of distinctive brochure covers.

Continue reading this article


Frameline 40 by Mucho, United States

Opinion by Richard Baird.

Brand identity and stationery by Mucho for San Francisco based LGBT film festival and nonprofit arts organisation Frameline.

Frameline is a San Francisco-based nonprofit arts organisation and LGBTQ film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBTQ film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery, business cards and tote bags, as well as campaign material such as invitations and posters. This post was updated June 2017 with images of Framline 41 campaign material, also designed by Mucho.

Continue reading this article