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Swedish For­est Indus­tries Fed­er­a­tion by BVD, Sweden

Opinion by Richard Baird.

Brand identity and blind emboss brochure for Skogsindustrierna, the Swedish For­est Indus­tries Fed­er­a­tion, by BVD

With the intention of better communicating the end­less pos­si­bil­i­ties of the for­est, the concept of Bioeconomy and a commitment to a sustainable future, Skogsindustrierna, the representative of the Swedish pulp, paper and woodworking industries, worked with Scandinavian design studio BVD to help move them away from a com­pli­cated tonal­ity and give their com­mu­ni­ca­tion a clarity, focus and accessibility.

With this in mind, the studio created an identity and communication platform that pre­sents the for­est in a fresh and unconventional way. This included a new and concise approach to tone of voice, expressed through a consistent use of Futura and clear speaking and compelling videography, image contrast, a light and contemporary colour palette, the utility and technological undertone of monolinear icons, and the innovative and sustainable qualities of Fibre­Form in print.

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Thanda by Karoshi, United Kingdom

Opinion by Richard Baird.

Brand identity and postcards by UK graphic design studio Karoshi for conscientious interior accessory business Thanda

Thanda is a luxury home accessory business bringing high-end artisanal products crafted by people in South Africa to the UK market. It does this with the intention of helping to support local communities, promoting ecological awareness and proving that sustainability does not have to compromise aesthetic.

Thanda worked with London based graphic design studio Karoshi to articulate and express this positioning and the quality of its products through a new brand identity that would run across stationery, business cards, packaging, tags, promotional materials and website. This included bespoke patterns, custom typography and photography, and detailed product information online.

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Richard Moran by Journal, United Kingdom

Opinion by Richard Baird.

Brand identity and portfolio for UK photographer Richard Moran by Leeds based graphic design studio Journal

Richard Moran is a lifestyle and portrait photographer with over 25 years of experience. He has worked with international businesses such as GSK, Pizza Express and Grey Goose Vodka, and secured a reputation as a passionate, straight-talking professional with a meticulous attention to detail and a portfolio of high-quality and emotive work. With a desire to communicate this and with the intention of building on his success, Richard worked with Leeds based graphic design studio Journal to develop a new brand identity. This included portfolio, business cards and stationery, linked by a white and purple colour palette, plenty of material texture, custom logotype and high-quality print finish. Journal also designed and built a responsive website that gives Richard’s time-sensitive clients multiple ways to view his work.

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