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Art Museum by Underline Studio, Canada

Opinion by Richard Baird.

Branding for Art Museum by Underline Studio

Art Museum unites the Justina M. Barnicke Gallery and the University of Toronto Art Centre as one new institution dedicated to exhibition and education. It is one of the largest gallery spaces for the visual arts in Toronto and is housed within an iconic gothic-style building.

The museum worked with Canadian graphic design studio Underline to develop a new visual identity system that would emphasise its placement within the city, and engage both the university community and the Toronto public. This links, through type, layout and multi-colour, a variety of print communications that included brochures, programs, posters, signage and website.

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Swedish For­est Indus­tries Fed­er­a­tion by BVD, Sweden

Opinion by Richard Baird.

Brand identity and blind emboss brochure for Skogsindustrierna, the Swedish For­est Indus­tries Fed­er­a­tion, by BVD

With the intention of better communicating the end­less pos­si­bil­i­ties of the for­est, the concept of Bioeconomy and a commitment to a sustainable future, Skogsindustrierna, the representative of the Swedish pulp, paper and woodworking industries, worked with Scandinavian design studio BVD to help move them away from a com­pli­cated tonal­ity and give their com­mu­ni­ca­tion a clarity, focus and accessibility.

With this in mind, the studio created an identity and communication platform that pre­sents the for­est in a fresh and unconventional way. This included a new and concise approach to tone of voice, expressed through a consistent use of Futura and clear speaking and compelling videography, image contrast, a light and contemporary colour palette, the utility and technological undertone of monolinear icons, and the innovative and sustainable qualities of Fibre­Form in print.

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Thanda by Karoshi, United Kingdom

Opinion by Richard Baird.

Brand identity and postcards by UK graphic design studio Karoshi for conscientious interior accessory business Thanda

Thanda is a luxury home accessory business bringing high-end artisanal products crafted by people in South Africa to the UK market. It does this with the intention of helping to support local communities, promoting ecological awareness and proving that sustainability does not have to compromise aesthetic.

Thanda worked with London based graphic design studio Karoshi to articulate and express this positioning and the quality of its products through a new brand identity that would run across stationery, business cards, packaging, tags, promotional materials and website. This included bespoke patterns, custom typography and photography, and detailed product information online.

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