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HenshawFox by Parent, United Kingdom

Opinion by Richard Baird.

Brand identity and sign design by Parent for Romsey estate agent HenshawFox.

HenshawFox is a family run and independent estate agent with properties in and around the town of Romsey, United Kingdom. With a desire to move into the higher end of the market, from between £250k – £350k to £500k+, within the next two years, the estate agent commissioned graphic design studio Parent to develop their brand identity and interior design for their landmark office. This was to be more upmarket, aspirational and smart enough to compete with national brands. Alongside strategy and interior design, Parent developed and designed brand guidelines, brochures, signage and business cards.

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Wenford Dries by ico Design, United Kingdom

Opinion by Richard Baird.

Branding and architects pack for North Cornwall property development Wenford Dries by London based graphic design studio ico.

Wenford Dries is a new property development in the scenic area of North Cornwall. It will be made up of loft-style homes, artist studios, allotments and wild gardens, set on the site, and within the structure of, a former clay drying factory that dates back to the beginning of the 20th century. This is said to have been sensitively restored. The development is billed as an urban-style regeneration and retreat in an area of significant natural beauty.

London based design studio ico Design created a brand identity for the development that would communicate the vision of the project and evoke a sense of place to investors and off-plan buyers. This dual market was addressed through two key assets, an architects pack and a lifestyle magazine bound by a diverse but cohesive visual language of type, clay grey boards, colourful photography and emotive language.

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