The Hugo by Studio Brave, Australia

Opinion by Richard Baird.

Branding and brochure for Footscray property development The Hugo designed by Studio Brave featuring illustration by Andy Murray

The Hugo is a new residential property development, made up of 23 apartments, located in the Melbourne suburb of Foostcray. It is a hi-tech building with a distinctive perforated façade, and a design that leverages natural light and air flow. Its apartments were designed to be flexible and secure, with a particular focus on livability, functionality and beauty, and feature interiors reflective of Australia. This is characterised by earthy colours, wools and timber.

The Hugo’s brand identity and campaign material, created by Studio Brave, convey the spirit behind the development and the emerging culture and increasing diversity of Footscray through illustrative panels by local artist Andy Murray and photography by Sayher Heffernan. These capture the area’s vibrant lifestyle in image but also through the collaborative nature of their creation.

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Mamen Diego by Atipo, Spain

Opinion by Richard Baird.

Branding for Spanish architect and interior design business Mamen Diego by Atipo

Spanish graphic design company Atipo recently worked with Madrid based architecture and interior design studio Mamen Diego to create a new brand identity treatment that would extend across and unite a variety of print and digital assets. These included business cards, stationery, brochure and website.

Although there is not much information about the philosophies or positioning of Mamen Diego—their new website is yet to launch and Atipo’s documentation is short on words—the one image online and the two images in the brochure suggest that the studio plays with tradition and modernity, favours ornament and exposed architectural materials, and utilises both geometric and organic detail.

This is conveyed through Mamen Diego’s new brand identity using typographical idiosyncrasy, block foil print finish, an uncoated and tactile material choice, colour contrast, bold form, finer detail and more directly through photography.

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Goldsmiths, University of London by Spy, United Kingdom

Opinion by Richard Baird.

Branding for Goldsmiths, University of London by UK based graphic design studio Spy

Goldsmiths is a world-renowned public research university founded in 1891 and located in south-east London. It provides a diverse programme of study, but specialises in creativity, and covers the arts, design, humanities, and social sciences.

Goldsmiths’ heritage, which was reflected in its previous identity in a familiar and conventional manner, makes way for a far more current visual expression created by British graphic design studio Spy. This included an unassuming sans-serif logotype, a bold and expressive typographical system based around the font family Druk, a revised tone of voice and bright spot colour alongside those that are described as subdued. This unites a variety of print communication including, but not limited to, posters, postcards and welcome packs.

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