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Mamen Diego by Atipo, Spain

Opinion by Richard Baird.

Branding for Spanish architect and interior design business Mamen Diego by Atipo

Spanish graphic design company Atipo recently worked with Madrid based architecture and interior design studio Mamen Diego to create a new brand identity treatment that would extend across and unite a variety of print and digital assets. These included business cards, stationery, brochure and website.

Although there is not much information about the philosophies or positioning of Mamen Diego—their new website is yet to launch and Atipo’s documentation is short on words—the one image online and the two images in the brochure suggest that the studio plays with tradition and modernity, favours ornament and exposed architectural materials, and utilises both geometric and organic detail.

This is conveyed through Mamen Diego’s new brand identity using typographical idiosyncrasy, block foil print finish, an uncoated and tactile material choice, colour contrast, bold form, finer detail and more directly through photography.

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Goldsmiths, University of London by Spy, United Kingdom

Opinion by Richard Baird.

Branding for Goldsmiths, University of London by UK based graphic design studio Spy

Goldsmiths is a world-renowned public research university founded in 1891 and located in south-east London. It provides a diverse programme of study, but specialises in creativity, and covers the arts, design, humanities, and social sciences.

Goldsmiths’ heritage, which was reflected in its previous identity in a familiar and conventional manner, makes way for a far more current visual expression created by British graphic design studio Spy. This included an unassuming sans-serif logotype, a bold and expressive typographical system based around the font family Druk, a revised tone of voice and bright spot colour alongside those that are described as subdued. This unites a variety of print communication including, but not limited to, posters, postcards and welcome packs.

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Borders Railway Opening Celebrations by KVGD, United Kingdom

Opinion by Richard Baird.

Branding for Borders Railway Opening Celebration by Glasgow based graphic design studio KVGD

Borders Railway is 30 miles of new track, built largely upon the old Waverley Line, that runs between Edinburgh and Tweedbank within the Scottish Borders. Its commissioning saw the end of a fifty year wait for train services to be reinstated in the region and is the longest new domestic railway to be constructed in Britain for over 100 years.

The line was opened by Her Majesty The Queen, accompanied by the Duke of Edinburgh, on September 6th, and was marked by a journey from Edinburgh, aboard a steam engine, and by the unveiling of a plaque at Tweedbank station.

Stark Events commissioned Glasgow based graphic design studio KVGD to develop a visual identity for the opening of the railway. This included logo design, commemorative brochure, tickets, plaque and brand guidelines, and also extended to badges, flags, tote bags and banners.

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