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Tina Frey Designs by Mucho, United States

Opinion by Richard Baird.

Branding for Tina Frey Designs by graphic design studio Mucho

Tina Frey is an American homeware designer with a studio in San Francisco. She is inspired by the fluid lines of the sea, the curves and contours of nature, objects picked up while traveling, and the translucent colour of ice lollies and jelly beans. The design of each of her products—which include plates, bowls and utensils—is rooted in simplicity and functionality. These are sculpted by hand in clay, cast in colour in small batches, then sanded and finished by hand. This process gives each object a high-quality and uniquely crafted character.

Drawing on the organic shapes and hand crafted nature of the range, graphic design studio Mucho created a new visual identity for Tina Frey with a soft and sculpted quality—in form, colour and texture—and a contemporary restraint, while the use of brighter colour introduces contrast, a conviviality and communicative breadth. This links brochure, note cards, business cards and posters.

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Team Impression by Design Project, United Kingdom

Opinion by Richard Baird.

Branding for Leeds based print production business Team Impression by Design Project

Team Impression is a UK print production studio with a national reach, a 50,000 sq ft production plant and experience working within the culture, creative, fashion and finance sectors. Drawing on the six key services of the business—litho, digital, display, finishing, presentation and reprographics—Leeds based graphic design studio Design Project worked with Team Impression to develop a new visual identity concept and system. This included a new logo, typography and colour palette that extended across brochure, van livery, business card and digital touchpoints.

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EDL Laminates by Bravo, Singapore

Opinion by Richard Baird.

Branding for high pressure laminate distributor EDL by graphic design studio Bravo.

Working with manufacturers in Italy, Korea and Taiwan EDL provides high pressure laminates for architects and interior designers throughout Asia, and is dedicated to anticipating trends, adopting the latest technologies and introducing its own break-through innovations that amome from a decade of industry experience.

To coincide with EDL’s tenth anniversary, and a push further into the international market, the company worked with Singapore and New York based graphic design studio Bravo to help reimagine its visual identity. This included logo design, business cards, magazine cover, brochure and website that position EDL as curators of high-quality raw materials to artists through brightly coloured geometric patterns, silver block foil detail, material texture, and a paper craft component. This article was updated 09/16 with images of EDL’s 2016 brochure.

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