Goldsmiths, University of London by Spy, United Kingdom
Posted: Filed under: Education, Graphic Design Reviews, Logo Reviews | Tags: Brand Guidelines, Branding, British Design, Brochure Design, Campaign Design, Catalogue Design, Design For Print, Design for University, Design Reviews, Designed by Spy, Designed in London, Fonts in Use: Druk, Fonts in Use: Graphik, Fonts in Use: Helvetica, Fonts in Use: Publico, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Overprint, Poster Design, Prospectus Design, Sans-serif Logotypes, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Very Best of 2015, The Very Best of BP&O, Type Foundry: Commercial Type Comments Off on Goldsmiths, University of London by Spy, United KingdomOpinion by Richard Baird.
Goldsmiths is a world-renowned public research university founded in 1891 and located in south-east London. It provides a diverse programme of study, but specialises in creativity, and covers the arts, design, humanities, and social sciences.
Goldsmiths’ heritage, which was reflected in its previous identity in a familiar and conventional manner, makes way for a far more current visual expression created by British graphic design studio Spy. This included an unassuming sans-serif logotype, a bold and expressive typographical system based around the font family Druk, a revised tone of voice and bright spot colour alongside those that are described as subdued. This unites a variety of print communication including, but not limited to, posters, postcards and welcome packs.
Tina Frey Designs by Mucho, United States
Posted: Filed under: Art and Design, Home and Garden, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Catalogue Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mucho, Designed in California, Designed in San Francisco, Emboss Detail, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Monogram Design, Monolinear Typography, Poster Design, Sans-serif Typography, The Best Brand Identities of 2015, The Best Custom Logotypes, The Best Logo Designs of 2015, Typography, Uncoated Papers & Cards Comments Off on Tina Frey Designs by Mucho, United StatesOpinion by Richard Baird.
Tina Frey is an American homeware designer with a studio in San Francisco. She is inspired by the fluid lines of the sea, the curves and contours of nature, objects picked up while traveling, and the translucent colour of ice lollies and jelly beans. The design of each of her products—which include plates, bowls and utensils—is rooted in simplicity and functionality. These are sculpted by hand in clay, cast in colour in small batches, then sanded and finished by hand. This process gives each object a high-quality and uniquely crafted character.
Drawing on the organic shapes and hand crafted nature of the range, graphic design studio Mucho created a new visual identity for Tina Frey with a soft and sculpted quality—in form, colour and texture—and a contemporary restraint, while the use of brighter colour introduces contrast, a conviviality and communicative breadth. This links brochure, note cards, business cards and posters.