Raiffeisen Rechenzentrum by Moodley
Posted: Filed under: Logo Reviews, Technology | Tags: Austrian Design, Book & Magazine Design, Brand Identity, Brand Identity Reviews, Brochure Design, Business Card Design, Catalogue Design, Design For Print, Designed by Moodley, Fonts in Use: Apercu, Graphic Design, Logo Design & Branding Blog, Logo News, Logo Opinion, Minimal Logos, Sans-serif Logotypes, Stitch Detail, Technology Logos, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Type Foundry: Colophon Comments Off on Raiffeisen Rechenzentrum by MoodleyThe Raiffeisen Rechenzentrum is a customised IT infrastructure service provider and subsidiary of Raiffeisen Landesbank with a modern, ‘high availability’ and maximum security data centre located in Austria. Design agency Moodley recently developed RRZ’s brand identity—which included a logo, business cards, brochure and website—based around a single sans-serif, a contrast of humanistic and technological imagery and a white, black and bright yellow colour palette.
Cemento designed by S-T
Posted: Filed under: Architecture and The Built Environment, Logo Reviews | Tags: Blind Emboss, Brand Guidelines, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding News, Brochure Design, Catalogue Design, Coloured Paper, Design For Print, Designed by S-T, Envelope Design, Graphic Design, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Sans-serif Logotypes, Sign Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Tote Bag Design, White Block Foil, White Ink Comments Off on Cemento designed by S-TOpinion by Richard Baird.
Cemento is the UK distributor of an Italian lightweight concrete product that can be used for wall panelling and furniture. Inspired by brutalist design — a movement that grew out of early 20th century modernist architecture and described by Wikipedia as being “linear, fortresslike and blockish” — London based studio S-T developed a visual identity for Cemento that included logo, logotype, brand guidelines, tote bag, box tape, brochure, postcards and business card design.
Using geometric form, sans-serif typography, dyed material choice, white ink, a repeating pattern and limited colour palette, S-T establishes a robust and distinctive solution that reflects the modular and functional nature of concrete, the aesthetic qualities of the product, and its adoption by contemporary furniture and interior designers.