The Raiffeisen Rechenzentrum is a customised IT infrastructure service provider and subsidiary of Raiffeisen Landesbank with a modern, ‘high availability’ and maximum security data centre located in Austria. Design agency Moodley recently developed RRZ’s brand identity—which included a logo, business cards, brochure and website—based around a single sans-serif, a contrast of humanistic and technological imagery and a white, black and bright yellow colour palette.
Opinion by Richard Baird.
Cemento is the UK distributor of an Italian lightweight concrete product that can be used for wall panelling and furniture. Inspired by brutalist design — a movement that grew out of early 20th century modernist architecture and described by Wikipedia as being “linear, fortresslike and blockish” — London based studio S-T developed a visual identity for Cemento that included logo, logotype, brand guidelines, tote bag, box tape, brochure, postcards and business card design.
Using geometric form, sans-serif typography, dyed material choice, white ink, a repeating pattern and limited colour palette, S-T establishes a robust and distinctive solution that reflects the modular and functional nature of concrete, the aesthetic qualities of the product, and its adoption by contemporary furniture and interior designers.