BPO


41 Birmingham designed by Garbett

Logotype designed by Naughtyfish for 41 Birmingham, a boutique apartment development situated in Sydney's Alexandria district

41 Birmingham is a boutique apartment development in Alexandria, a suburb undergoing a renaissance in the south of Sydney. What began as the manufacturing centre of the colony of New South Wales is being transformed into a thriving hub of Sydney’s clever, artisan economy.” Surry Hills based graphic design studio Garbett, formerly Naughtyfish, were “engaged to create the marketing campaign which comprised of the visual identity, brochure, website, print & digital advertising, art direction, styling and together with SJB architects, the design of the display suite.”

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University of the Arts Helsinki designed by Bond

Logo and coloured board business cards designed by Bond for the University of the Arts Helsinki

The Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki merged in the beginning of 2013 into the University of the Arts Helsinki. Bond created the complete branding solution for the new university. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands. The simple and bold ‘X’ has plenty of meanings, just like art does. The symbol can be seen, for example, as a starting point, a destination, a meeting place, a location, a signature, an unknown force, a warning, an irritant, a question and a solution.” – Bond

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Vibe Select designed by Studio Constantine

Brochure for architectural firm Vibe Select designed by Studio Constantine

Vibe Design Group are described by Studio Constantine, the design studio behind the brand identity of Vibe’s new sub brand Select, as a “multi award-winning Melbourne based architectural design practice” who produce “fiercely contemporary and conceptual buildings for the top end of the Australian residential market.”

Studio Constantine worked with Vibe in the process of “productising and branding a new consulting service, parallel to the main design practice” intended to “open up Vibe’s design thinking and experience to a design conscious market that would normally be prohibited by budget” through a service that “comprises of a 2 hour troubleshooting consult, a package of tailored reference and inspiration material, and an introduction to a network of high-end suppliers, built over years of experience in the market. All for a set price.”

The studio describe their design solution as needing to “relate to the pre-existing Vibe Design Group aesthetic and identity, yet sufficiently separate to distinguish the consulting service from the design practice” which was achieved by typographically referencing the Vibe identity through a lowercase ‘select’ and utilising a monochrome colour palette to keep the whole suite ‘understated’, ‘stylish’ and ‘contemporary’.

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