Valentto is a Mexican cold-pressed virgin olive oil produced by Olivarera Italo-Mexicana – a Mexican Italian collaboration – created for commercial kitchen and restaurant use. Multidisciplinary design agency Anagrama recently developed a new brand identity and packaging solution for Valentto that juxtaposes the natural detail of Italian landscapes alongside the industrial utility of a square tin structural choice, described by Anagrama as being “reminiscent of an old-school automobile oil canister”, to reflect the origins of the company, the natural quality of the oil and its target market.
Regional Associates are a dynamic, interdisciplinary and international architecture and research consultancy “committed to developing new models for the integration of environmental, social and economically sustainable projects” within the fields of eco-tourism, public infrastructure and private residential projects.
Regional Associates’ new visual identity, designed by Oslo based multidisciplinary and international design agency Commando Group, reflects the consultancy’s decentralised, flexible and mobile approach to architecture and research through an expanding and contracting monogram device that fits a variety of formats in print and online, a sans-serif logotype and the edge painted detail of the business cards.
Insiders is the membership program of Sydney Opera House launched to nurture customer loyalty, increase market share and raise the frequency of attendance through priority booking, discounts, dress rehearsal ‘sneak peeks’ and invitations to meet staff and artists.
Multidisciplinary design agency Garbett, formerly Naughtyfish, were recently commissioned to ‘evolve’ the Insiders visual identity, positioning it as a retail product with greater focus on communicating the value proposition for members, to meet the changing focus of the Sydney Opera House program and represent the shifting perceptions around the brand. The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.