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F. Ménard designed by Lg2boutique

Logo for Canadian pork producer and family run butcher F. Ménard designed by lg2boutique

F. Ménard is a Canadian pork producer and butcher with a family heritage that dates back fifty years. Their visual identity, developed by brand and packaging design specialist lg2boutique, creates a seamless fusion of a past and present – traditional service values alongside contemporary high standards – through the union of vintage and contemporary photography, the utilisation of digitised, early 20th century typeface and a flat, economical colour palette cohesively executed across a variety of collaterals.

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Blanca designed by Lo Siento

Logo for dairy hub Blanca designed by Lo Siento

Blanca is a ‘dairy hub’ created to ‘mediate between two extreme poles of the industry; [milk] production and [consumer] knowledge’ and to ‘produce honestly, think critically and consume responsibly.’ Based around a simple stencil cut logo-type solution executed with a monochromatic simplicity and subtle craft cues, Blanca’s visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento, manages to infuse and visually convey the disparate perceptions of commodity and care.

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Christopher Elliott by Studio Brave

Logo created by Studio Brave for Australian interior designer Christopher Elliott

Christopher Elliott is an Australian interior designer based in Melbourne with a modern luxurious and clean architectural style. His new visual identity, created by Studio Brave, neatly unifies and communicates the practicality and functionality expected of modern architectural spaces and the fine detailing and high quality of the fabrics, fixtures and furniture that fill these. This is achieved through the juxtaposition of the tall and light uppercase and reductionist forms of a mono-spaced logo-type, light monolinear shapes, plenty of space and the grid-based layout of the website, set alongside the very classic qualities of a tactile, letterpressed, cream, uncoated substrate, gold metallic spot colour and the gilded edges of Christopher’s business card.

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