Opinion by Richard Baird.
ITI Computers is a Croatian-based software company that specialises in the development of IT solutions for the leisure, tourism and hospitality sectors. Bound by a consistent typographic and monogrammatic design solution but divided by an organic and systematic contrast of context, creative agency Bunch developed a new logo and print solution for ITI and its leading management product Diventa, which delivers an interesting richness to familiar technological cues.
Established in 1996 The New Zealand Antarctic Research Institute is the body responsible for developing and managing New Zealand’s scientific research and conservation activities in Antarctica, Southern Ocean and Ross Sea region while also raising ‘public awareness of the international significance of the continent’. The institute’s new identity, which replaces an illustrative fern and penguin mark, was designed by Auckland-based Richards Partners (formerly BRR) and delivers a broader and more scientific sensibility through symbology, metaphor, simple geometry, monochromatic colour and a neutral typeface.
7GigaCloud is a Saudi Arabian IT consultancy founded in 2011 by Ahmed Al-Okaili that advises companies on the utilisation of technology and delivers staffing support to both local and global business. 7GigaCloud’s visual identity, designed by supermodernist design agency Face, juxtaposes a bold but simple logo-type with fine line detail confidently executed as a silver block foil and UV varnish treatment across the stationery and collateral.