Echo is an American investment firm founded by, and working for, ‘Millennial’ entrepreneurs in the consumer packaged goods sector. The firm emerged from the Denver based Consolidated Investment Group with a mission to support and collaborate with young trend-setting companies with revenue streams between $1m and $10m, and products that are innovative, first-to-market, have positive social impact and good ethical standards.
Echo’s brand identity, created by Californian graphic design studio Trüf, mixes a bold geometric logotype, logo animation and patterns with multiple weights of Gotham with the intention of conveying the firm’s forward-thinking and Generation Y nature whilst maintaining a consistent professional image.
Adlin Inc. is a consulting company that looks to help start-ups, and those that should behave like start-ups, to focus and act on customer-centric business decisions quickly and effectively. Adlin Inc. was founded by Tamara Adlin, a customer experience and e-commerce specialist who is described by Apartment One, the design studio behind the company’s brand identity, as having a bold and dynamic personal style. These qualities, as well as Tamar’s vibrancy and individuality, were the inspiration for her visual identity, which included logotype and business card design as well as a website informed by her ‘whiteboarding’ and post-it approach.
Dosatres is a Spanish company that connects and manages a wide network of creative and strategic business centres that help brands to discover the best way to grow and communicate. Created by design studio Comite and based around the name ‘two to three’ — informed by the company’s ability to broaden communicative opportunities and paths to growth, and the concept of moving from two to three-dimensional thinking — Dosatres’ visual identity acutely contrasts three typefaces, three coloured papers and a variety of images online.