In an industry that deals with clients who find themselves in a crisis or distressed and where business is often perceived as cold and insincere, Finnish law firm Finsta is a keen to position itself as empathetic and trustworthy.
Design studio Werklig worked with Finsta to develop a new brand identity solution that, through an approach that disregards the visual conventions of the industry—bookshelves filed with law books, scales weighing right and wrong and generic stock photos—draws on the interests of the people that make up the firm to humanise and personalise their service.
Harridge, formerly Ealing Travel Services, is a corporate travel group made up of Harridge Business Travel, Harridge Luxury and Harridge Events. London-based design studio Igloo were recently commissioned to design the group’s visual identity and brand architecture which would reference its “significant history and experience”. Their design solution, a combination of serif detail, sans-serif characters and a modern colour palette and pattern set, drawing on what Igloo describe as upper-class English culture, mixes a sense of heritage with corporate quality in a clear and concise way.