Created by consultant Ray Lindberg with the intention of setting new standards for flexible work environments, Kontoret provides low-cost office space by the hour, with wireless internet, printers and coffee, to freelancers, chief executives, local businesses and international travellers in the centre of Helsinki.
Inspired by the “essence and basic needs of office work and the aesthetics of the classic office environment”, design agency Werklig created a new grid-based identity for Kontoret drawn from the typeface Replica Mono, a custom set of icons and utilises branded office tools such as Bic pens, Post-it notes and Stabilo Boss highlighters to establish a “brand identity with a strong link to the traditional office environment with a minimalist Scandinavian twist.” This extends across neon signage, window decals, bags and stationery.
Platform is a not-for-profit organisation that aims to “increase the interest and participation of underrepresented groups in the fields of technology and entrepreneurship, with a particular focus on African-Americans, Latinos and women” and “to help influence and inspire the next generation of innovators, inventors and entrepreneurs” through its website, conferences and providing “access to current leaders and role models”. Platform’s visual identity, designed by Pentagram, delivers a clear and consistent technological platform and subtle sense of educational accessiblity through the shared aesthetic of ‘digital’ type and playful iconography, a monochromatic colour palette in print and bright blocks of contemporary colour and modular structure on-line.
Diverza is a Mexican, on-line, electronic, invoicing service provider aimed at both low and high volume companies. Diverza’s visual identity, a combination of logotype, illustrative and iconographic detail, website and simple print work with high quality material and print finish, created by multidisciplinary design agency Face, mixes an everyday accessibility with corporate reliability and technological efficiency without appearing contradictory, in a way that should appeal to Diverza’s broad and inclusive demographic.