Guy Bauer is a Chicago-based video production company ‘committed to creating stories that elicit feelings’. The company’s new visual identity, based around a quill logo – conveying their story-telling philosophy – a stationery solution that references the film industry in its layout and a deep green color palette, designed to convey depth and reliability, was recently developed by independent design agency Anagrama.
Talous is a ’boutique’ financial consulting and investment banking firm founded in 2011 and based in San Pedro Garza García, México. Talous’s new visual identity, developed by multidisciplinary design studio Anagrama with a brief to communicate trust and sophistication – contrasts the heavy weight, serifs and flourishes of a logo-type solution that appropriates the trust I associate with traditional, long-running, European broadsheet newspapers against the fine detail of guilloché pattern work. A distinctive and recognisable reference that conveys finance and security under a unique and difficult to reproduce concept. Its shine and bright iridescent colour is suitably enhanced by the contemporary use of ample white space across the collaterals, confidently choosing to distill brand values into just two key assets and a print finish.
Crosskey is a Finnish company that develops and maintains systems and solutions for the Nordic banking sector and capital markets, making it ‘easier and more profitable for its customers to operate their banks’. Based around the idea “Banking Power!” design agency Kurppa Hosk developed a visual identity solution, which mixes a simple corporate typeface, iconic mark and an economical colour palette, to position Crosskey as an international, modern and powerful IT-company while also reflecting its ambitions to become more competitive not only in Scandinavia but also across the rest of Europe.