Opinion by Josh Nychuk.
If you consider all the tangible expressions of a country’s brand, money, with its essential function as a measure of value, could easily be considered one of the most important touchpoints. In this sense a country’s banknote is often the first point of physical contact with that place prior to travel. The shape, feel, colour, language, security features, artwork and heritage of currency informs the senses and begins to build perceptions. Norway understands this, and is about to show us all a little more of their personality, history and cultural identity through their new banknotes.
Opinion by Richard Baird.
International banking specialist and asset management group Investec’s 2014 annual team conference took place in Port Douglas, a coastal town located in the tropical north of Queensland, home to the Great Barrier Reef and the rainforest of Daintree and Cape Tribulation.
The conference’s identity, designed by Sydney-based Garbett, draws on themes of travel, tropical destination and for the most part avoids any hint of corporate convention. This is achieved through simple geometric illustrations across beach towels and tote bags, a bright colour palette, the generosity of dyed papers, die cut detail to create luggage tags and a passport-like notebook and the dual nature of the language choice. The result is a playful summer holiday aesthetic with a practical edge.
Opinion by Robert Holmkvist.
Here East is a 1.2 million sq ft commercial space developed by Delancey and housed within the former Olympic Press and Broadcast Centre near Hackney Wick in East London. Here East is described as an ecosystem looking to attract businesses from the design, technology and modern manufacturing sectors who are looking to scale, and those of scale looking to behave more creatively. So far BT Sport, Lougborough University, Infinity and Hackney Community College have all signed up for space.
Here East’s brand identity, developed by dn&co., reflects its intentions of bringing together specific business types and the connected nature of its space through a contrast of digital generative elements and physical handcrafted detail. The studio was also responsible for Here East’s broader brand strategy alongside Poke, who designed the website, and architects Hawkins\Brown. This post was updated in 2016 with images of signage and wayfinding, and 2018 with tenant guide, bus liveries and brand book.