BPO


Giant by Also Design, United States

Opinion by Richard Baird.

Brand identity for Chicago restaurant Giant by Also Design, United States

Giant is a restaurant on Chicago’s Armitage Avenue with a menu of what is described as unpretentious Midwestern food. It is a small and intimate space with a contemporary and utilitarian interior of solid wood tables, simple chairs, brick and wood panelled walls, and chipboard skirting. Giant’s brand identity, designed by Also and extending across business cards, website, signage and menus, is an articulation of the the restaurant’s tongue-in-cheek name and plays against its modest interior space through type, typesetting and image.

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Landhaus Keller by Seite Zwei, Austria

Opinion by Richard Baird.

Brand identity and gold foiled business cards by Austrian graphic design studio Seite Zwei for Graz-based restaurant Landhaus Keller.

Landhauskeller is a restaurant and bar in the Austrian city of Graz, housed within a building that is over 400 years old. It has a distinctive and highly ornamental interior reflective of the building’s history, and a quirky, current and unusual presentation style. Together these play with classical and contemporary materials, details and forms. This also runs throughout Landhauskeller’s brand identity, designed by Seite Zwei, in the use of typographical juxtaposition, choice of materials, illustrative flourish and print finish. This links business cards, coastersmenus and website.

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Gretas by 25AH, Sweden

Opinion by Richard Baird.

Script logotype for Stockholm-based cafe Gretas at Haymarket designed by 25AH, Sweden

Gretas is a café set within the Haymarket, a hotel located at the heart of Stockholm, Sweden. The building was formerly home to a famous department store that dates back to the early 20th century and was the place where actress Greta Garbo was discovered while working at one of the concessions.

25AH, the Scandinavian graphic design studio behind Haymarket’s own brand identity, as well as Paul’s, a restaurant also situated within the hotel, worked on the brand identity for Gretas. Where Paul’s was darker and more robust in colour and type, inspired by the hotel’s signage, Greta’s is light and personable, drawing on an informal interior, whilst working in the iconic status and history of its location through name and illustration. The project went on to include signage, packaging, menus, stationery and business cards.

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