BPO


Hay-Market designed by Foreign Policy

Print, stationery and identity for Hong Kong restaurant Hay-Market designed by Foreign Policy

Hay Market is a restaurant set in the grounds of the Hong Kong Jockey Club with a distinctive interior of wood, leather, copper and exposed brick. The restaurant’s brand identity, designed by Singapore based Foreign Policy is inspired by British eccentricity, vibrant jockey silks and centuries of tradition and reflect the Jockey Club’s pedigree as a British Colonial entity. This is visualised as an eclectic juxtaposition of geometric shapes, bold colour contrast and material textures, vintage British typography and authentic Victorian illustrations. Foreign Policy explain that Hay-Market’s logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations. The project scope included uniforms, menu, interior design, animated logo, signage and wayfinding.

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The Empire Café designed by Graphical House

Logo designed by Graphical House for The Empire Café

The Empire Café is a pop-up venue located in Glasgow’s Merchant City that looks to explore Scotland’s relationship with the North Atlantic slave trade through coffee, sugar, tea, cotton, music, visual art, poetry, debate, workshops, walks, film and literature. The café’s brand identity, a ship-like logo, bold sans-serif typography and both a limited and rich approach to print, designed by Graphical House, is described as linking a contemporary ‘artistic programme and poetry anthology with contributors gathered from across the Commonwealth’, and references cross sea trade of the past.

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