Violeta is described by Anagrama, the design studio behind its new brand identity and packaging treatment, as an Argentinian bakery, named after its founder, that creates hand-crafted breads, cakes and pastries from its location in the Buenos Aires district of Las Lomas de San Isidro. Following more than 30 years of business and in lieu of a plan to begin franchising in the US, the bakery commissioned Anagrama to develop a new visual identity which included logotype, packaging and stationery design.
Utilising a distinctive, slightly awkward retrospective and generously spaced custom sans-serif logotype alongside Futura Heavy, a striped pattern detail, shield, limited colour palette, stickers and gold foil print finish, Anagrama’s approach effectively balances an everyday accessibility with a high-quality, sophistication and heritage in a visually concise way. The project included business cards, packaging and menu design.
The Empire Café is a pop-up venue located in Glasgow’s Merchant City that looks to explore Scotland’s relationship with the North Atlantic slave trade through coffee, sugar, tea, cotton, music, visual art, poetry, debate, workshops, walks, film and literature. The café’s brand identity, a ship-like logo, bold sans-serif typography and both a limited and rich approach to print, designed by Graphical House, is described as linking a contemporary ‘artistic programme and poetry anthology with contributors gathered from across the Commonwealth’, and references cross sea trade of the past.