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Cured designed by Föda Studio

Logo designed by Föda for restaurant San Antonio Cured

Cured is a restaurant located in the recently renovated Admin building of Pearl Brewery’s culinary and cultural campus in San Antonio. Run by chef Steve McHugh, an expert in charcuterie, salumi and all forms of preserves, the restaurant offers a wide variety of meats cured for between 2 and 10 months.

Föda Studio developed a brand identity for Cured, which alongside logo and print included architectural collaboration, that resolves the history of the location, the time involved in preserving meats, Steve’s community and charity involvement as well as his recent cancer survival, through naming, iconography, custom typography and an interesting interaction component. The project also included menu design, business cards and signage.

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Milk Lab by Studio fnt

Logo designed by Studio FNT for South Korean dessert restaurant Milk Lab

Milk Lab is a 100% pure milk dessert, flake and roll cake restaurant located in the South Korean city of Busan. The restaurant’s visual identity, designed by Studio fnt, conveys some of the chill and smoothness of its desserts through the rounded terminals of a slab serif logotype, its container, similarly styled monolinear icons, icy photography and a milky pastel colour palette, and pairs these with the character and distinction of some well-rendered creative lab and milk-based illustrative work by Tap Tap Tap. Together, image and type set a light and playful quality as framed artwork on the walls and decals across the windows to the mornder black and white interior space created by FHHH Friends and some simple signage. The project also included a range of illustrated menus, postcards, takeaway packaging and posters.

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Seafarers & Ostro designed by Inhouse

Logo with etched illustrative detail designed by Inhouse for Auckland's The Seafarers Building

Seafarers is a recently rejuvenated seven floor habour front building located in Auckland’s Britomart precinct that will house, over two floors, Michelin starred chef Josh Emett’s flagship restaurant, due to open in stages throughout 2014, as well as brasserie and bar Ostro.

The brand identity for the building, restaurant and brasserie, developed by Inhouse, draws on the rich history of the spaceonce known as Auckland’s Sailors Homeand its contemporary renovation through a variety of traditional and more recent typographical and nautical detail. This extends across menu design and signage, coasters, newspaper and membership brochure.

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