BPO


Festningen by Uniform

Logo design by Uniform for Oslo brasserie Festningen

Festningen is a brasserie that serves a rustic French menu and is located in Oslo’s Akershus Fortressa medieval castle and former prison. The brasserie’s brand identity, created by design studio Uniform, juxtaposes the traditional detail of etched illustration, a copper foil print finish and fabric texture, alongside a bold sans-serif, simple geometric pattern and light ink across dark papers and boards. This establishes what the agency described as a historical and contemporary guideline for Festningen.

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Ingierstrand Bad designed by Uniform

Logo designed by Uniform for recently refurbished Norwegian restaurant Ingierstrand Bad

Ingierstrand Bad is a newly refurbished restaurant located on the shore of Norway’s Oslofjord that balances the area’s history as a 1930’s summer retreat with a contemporary dining experience. Oslo based design agency Uniform recently captured this juxtaposition of past and present through a new brand identity solution for the restaurant that mixes vintage photography, cream substrates, geometric forms, two inks and the Art Deco sensibilities of the logotype, resolved with a contemporary consistency, eye for space and simplicity.

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La Florentina designed by Mucho

Logotype as a window decal designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Mucho were recently commissioned by the proprietors of Barcelona based deli restaurant and all day cafe La Florentina to develop a new brand identity and graphic language which would extend across their interior, signage and printed collateral.

Based around an early version of Futura with an exaggerated dot motif to reflect the idea of “small ingredients spicing up the structure”, the logotype, typography, window decals and printed collateral – which utilise a single, economical fluorescent ink across white paper – offers a distinctive counterpoint to the detail of the interior and the quirky collages of vintage photography and ingredients designed to “link the food with the ironic character the client wanted”.

The result is a great example of visual identity being led by the most important, communicative and experiential aspect of the brand. Here the quality, character and detail of the environment sets the tone, is mirrored in part by the custom elements of the typography and its bright colour but given contrast through the use of plenty of space in print.

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