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The Town Mouse by A Friend Of Mine

Logo, menu and business card design by A Friend Of Mine for The Town Mouse

The Town Mouse is a new Melbourne-based bar and restaurant owned by Christian McCabe and located in the space formerly occupied by the Embrasse Restaurant. Developed by A Friend Of Mine, the bar’s new brand identity delivers impact through the ‘big city’ and slightly retrospective dimensionality of tall, slim, skyscraper-like, uppercase characters of the logotype set within and alongside the grids of the collateral. A local crafted quality through the shared, brushed surface relationship between digital artwork and the physicality of gold painted window signage. And a daytime night-time duality – perhaps a reference to the bar/restaurant proposition – of a black and cream colour palette, enhanced by the really neat use of photo-luminescent ink across their business cards.

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Gomez designed by Savvy

Logo design by Savvy for neighbourhood bar Gomez

Multidisciplinary design agency Savvy have just completed the identity and collateral design for Gomez, a San Pedro-based bar ‘where you can hear good music and drink well’. The bar’s visual language, a ‘reconciliation of the traditional and avant-garde’, delivers a youthful, friendly and expressive brand personality through quirky vector illustration, the contemporary art and craft sensibilities of a striking electric blue colour palette and tinted images, paper texture, plastics, light, uncoated wood and heat treatments. Alongside the more retrospective tone of serif and italic typefaces, the diamond structure of the pattern work, the ribbon of the logo and black and white portrait photography. The result feels intentionally ‘silly’ yet is appropriately underpinned by a professional, experienced coherency that conveys quality.

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Agricola designed by Mucca

Agricola - Logo and branding designed by Mucca

Agricola is a restaurant located on Princeton’s Witherspoon Street that offers simple, rustic, American cuisine – created by executive chef Josh Thomsen – that is based around fresh seasonal flavours, local produce grown on their 112 acre farm and a selection of regional beers. Multidisciplinary design agency Mucca was responsible for translating Agricola’s ‘farm-to-table’ concept into a visual identity that extended across a website, signage and printed collateral, and would compliment the earthy materials and intimate lighting of Seed Design’s interior.

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