The Tokenhouse is a gastropub – run by hospitality brand Fuller’s – located on London’s Moorgate road. Designers Anonymous – the agency behind the branding of Fuller’s King’s Cross pub venture The Parcel Yard and fair-trade coffee range Brewer St. – developed a visual identity for the venue that appropriates 17th century history, gives it a contemporary vector treatment, a creative but cohesive diversity throughout the print work and a high quality finish across the exterior signage.
Design agency The Company You Keep (TCYK) have recently finished working with bartender Dave Kerr on the naming, branding, collateral design and signage for The Beaufort, a themed dive bar located on Melbourne’s Rathdowne St. The agency’s visual identity solution, a combination of a quirky, well rendered, bespoke logo-type – built from unusual but original uppercase characters inspired by iron dock cleats and American sporting insignia of the 50’s and 60’s – set along a classic curved baseline and executed with a more recent single consistent line weight and rounded terminals.
Alongside a neat anchor monogram, type heavy collateral layouts and retro imagery -with an on-trend watery blue tint and a red overprint treatment across a simple white substrate – delivers a distinctive and nautical personality with a sporting undertone and a contemporary simplicity.
The Honours is an Edinburgh-based and Parisian-influenced brasserie owned by two Michelin-starred chef and restaurateur Martin Wishart. The brasserie’s visual identity, developed by creative agency Touch – also responsible for the branding of Martin’s other establishments, combines a well-spaced logo-type, a creative monogram, black and cream colour palette, tactile material textures and a block foil print finish to communicate a traditional crafted approach to food, the use of high quality ingredients and personal service practices set within a contemporary environment.