BPO


FS Silas Launch Campaign by Believe In, United Kingdom

Opinion by Richard Baird.

Graphic design by Believe In for British type foundry Fontsmith

FS Silas is a new sans-serif and slab-serif font family from British type foundry Fontsmith, each available in five weights and an italic. The family is described as having a squareness of rounded forms with dynamically angles terminals and slabs capable of offering contemporary brands the opportunity to employ different voices with one typographic system.

Fontsmith worked with graphic design studio Believe In to develop a name and launch campaign. This included type specimen, social media strategy and a number of short videos created in collaboration with The Space Between. These digital and print artefacts were united by the title FS Silas – The Enigmatic Type, and a concept that draws its inspiration from the dossiers and secret files of espionage, as well as type specimens of the 50’s and 60’s.

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Arjowiggins Curious Matter x FIAC designed by The Bakery

Opinion by Richard Baird.

Graphic design by The Bakery for Arjowiggins

FIAC is an annual contemporary arts fair where galleries from across the world gather and present work by the emerging artists they represent. The fair takes place at the Grand Palais in Paris and runs for four days during October. Paper merchant Arjowiggins, a longstanding partner, continued to support the event by providing material for FIAC’s catalogue and event guides. This year, these featured a distinctive bookmark created by Moscow-based graphic design studio The Bakery and printed by Generation Press, as a way to further showcase the merchant’s Curious Matter range.

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Neometro & Nine Smith Street designed by Studio Hi Ho

Print with unbleached board, blind emboss, clear foil and yellow band detail by Studio Hi Ho for Neometro and their property development Nine Smith Street

Nine Smith Street is the latest residential property project from Neometro, a company that describes itself as having a reputation as Melbourne’s most design-focused development group and recognised as one of the first holistic design and construction businesses in Australia. Neometro are dedicated to creating architectural buildings that are beautiful, functional and timeless, and have a sense of place and belonging. Neometro’s brand identity and that of its Fitzroy property Nine Smith Street, designed by Studio Hi Ho, effectively uses colour, type and substrate contrast to establish a solid foundation from which to communicate a variety of future property projects. It also reflects a design aesthetic rooted in a modernist heritage and the company’s commitment to new textures, finishes and materials.

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