Enea by Clase bcn, Spain
Posted: April 27, 2015 Filed under: Art and Design, Logo Reviews | Tags: Binding, Brand Book, Brand Guidelines, Brand Identity Reviews, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Catalogue Design, Colour in Use: Blue, Coloured Paper, Comb Binding, Design For Print, Design Opinion, Design Reviews, Designed by Clase bcn, Designed in Barcelona, Edge Painted Detail, Fonts in Use: Noe, From Europe, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Material Thinking, Print Finishing, Serif Logotypes, Spanish Design, Stationery Design, The Best Brand Identities of 2015, The Best Business Cards of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Typography, Uncoated Papers & Cards, White Ink 3 Comments »Opinion by Richard Baird.
Enea is a contemporary furniture manufacturer with a site in the Basque Country. Collaborating with designers Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina, Enea has developed a catalogue of versatile, comfortable, durable and functional products for the private and commercial markets.
Seeking to differentiate itself from its competitors and with a desire to avoid cliches of the industry, Barcelona based graphic design studio Clase bcn developed a distinctive brand identity treatment for Enea that reflects the company’s Basque origin in a distinctive and contemporary fashion and, using a striking spartan style, references industrial manufacturing. This was visualised through type, colour, image contrast and print, and launched alongside Enea’s latest range which coincided with the Milan Furniture Fair. The project extended to business cards, brand guidelines and brochure.
