BPO


Cured designed by Föda Studio

Logo designed by Föda for restaurant San Antonio Cured

Cured is a restaurant located in the recently renovated Admin building of Pearl Brewery’s culinary and cultural campus in San Antonio. Run by chef Steve McHugh, an expert in charcuterie, salumi and all forms of preserves, the restaurant offers a wide variety of meats cured for between 2 and 10 months.

Föda Studio developed a brand identity for Cured, which alongside logo and print included architectural collaboration, that resolves the history of the location, the time involved in preserving meats, Steve’s community and charity involvement as well as his recent cancer survival, through naming, iconography, custom typography and an interesting interaction component. The project also included menu design, business cards and signage.

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Seafarers & Ostro designed by Inhouse

Logo with etched illustrative detail designed by Inhouse for Auckland's The Seafarers Building

Seafarers is a recently rejuvenated seven floor habour front building located in Auckland’s Britomart precinct that will house, over two floors, Michelin starred chef Josh Emett’s flagship restaurant, due to open in stages throughout 2014, as well as brasserie and bar Ostro.

The brand identity for the building, restaurant and brasserie, developed by Inhouse, draws on the rich history of the spaceonce known as Auckland’s Sailors Homeand its contemporary renovation through a variety of traditional and more recent typographical and nautical detail. This extends across menu design and signage, coasters, newspaper and membership brochure.

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