Opinion by Richard Baird.
The Marshmallowist is an artisisanal marshmallow brand founded by Oonagh Simms, a pâtissier and chocolatier trained in Paris. She creates what are described as decadent and sophisticated flavour combinations, and sells these from her Portobello Market stall in London, at fashion events, festivals and shops internationally, including Selfridges and Harvey Nichols.
Scottish graphic designer Veronica Lethorn, who is currently based in Melbourne, worked with Oonagh Simms to rebrand The Marshmallowist. This extended to positioning, with a focus on the premium market, and included logotype, customised typography, photography, packaging, print communication and business cards, with window illustration, art direction and product photography by Eve Warren. Together, these were designed to convey a fun and adventurous personality.