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The Marshmallowist by Veronica Lethorn

Opinion by Richard Baird.

Branding and packaging for The Marshmallowist by Veronica Lethorn

The Marshmallowist is an artisisanal marshmallow brand founded by Oonagh Simms, a pâtissier and chocolatier trained in Paris. She creates what are described as decadent and sophisticated flavour combinations, and sells these from her Portobello Market stall in London, at fashion events, festivals and shops internationally, including Selfridges and Harvey Nichols.

Scottish graphic designer Veronica Lethorn, who is currently based in Melbourne, worked with Oonagh Simms to rebrand The Marshmallowist. This extended to positioning, with a focus on the premium market, and included logotype, customised typography, photography, packaging, print communication and business cards, with window illustration, art direction and product photography by Eve Warren. Together, these were designed to convey a fun and adventurous personality.

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Vinoteca by dn&co, United Kingdom

Opinion by Richard Baird.

Branding and menu design for London restaurant group Vinoteca by British graphic design studio dn&co.

Vinoteca is a group of London based restaurants, founded by business partners and friends Brett Woonton and Charlie Young, that were inspired by the wine bars of Spain and Italy. Aside from the restaurant experience, and as a testament to the quality of their wine list, these restaurants also operate as local wine retailers.

dn&co. were commissioned to refresh and formalise Vinoteca’s brand identity. With an emphasis on balance and clarity, and a desire to convey Vinoteca’s welcoming and easily digestible take on the complex world of wine, dn&co., in opposition to the simplicity and clinicality often favoured by similarly positioned restaurants, embraces material colour and texture, typographic reduction and flourish, space and rich photography. This extends across menus, wine lists and labels, business cards and website.

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Borders Railway Opening Celebrations by KVGD, United Kingdom

Opinion by Richard Baird.

Branding for Borders Railway Opening Celebration by Glasgow based graphic design studio KVGD

Borders Railway is 30 miles of new track, built largely upon the old Waverley Line, that runs between Edinburgh and Tweedbank within the Scottish Borders. Its commissioning saw the end of a fifty year wait for train services to be reinstated in the region and is the longest new domestic railway to be constructed in Britain for over 100 years.

The line was opened by Her Majesty The Queen, accompanied by the Duke of Edinburgh, on September 6th, and was marked by a journey from Edinburgh, aboard a steam engine, and by the unveiling of a plaque at Tweedbank station.

Stark Events commissioned Glasgow based graphic design studio KVGD to develop a visual identity for the opening of the railway. This included logo design, commemorative brochure, tickets, plaque and brand guidelines, and also extended to badges, flags, tote bags and banners.

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