BPO


Strategy Thinking Issue 5 by Strategy

Opinion by Richard Baird.

Cover and editorial design for Thinking 5 Issue 5 by graphic design studio Strategy

Strategy Thinking™ is an ongoing self-published series from New Zealand, Australia and Tokyo based graphic design studio Strategy. It provides the studio with a concise and compelling platform to showcase their work, communicate how they help their clients, and convey the insight and creative thinking that unites their five studios. The series also includes in-depth case studies and articles.

The latest edition looks to unravel some of the challenges that come with taking a brand to the international market. Features include insight into cultural sensitivities and the universal rules for international business, alongside case studies that cover Strategy’s work for Bryan Pearson and The Arts Foundation, amongst many others.

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Two of Us

Opinion by Richard Baird.

Headed paper for British brand identity design studio Two of Us

Two of Us is a new British design studio run by Ash O’Brien and Ian Caulkett working from Brighton and Birmingham. Together they specialise in brand identity design, have a philosophy that is based around an honesty and openness in the sharing of feedback, and individual styles and skill sets that when working together complement each other. As an alternative to large studios, the duo choose to pick out the small-scale and personal two-man nature of their business with a simple naming strategy and visualised as a contrast of type detail, type size and of colour. this runs across business cards, letterhead, parcel stickers and website.

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