BPO


Kate Wallich by Shore, United States

Opinion by Richard Baird.

Custom Franklin Gothic logotype and business card for director and choreographer Kate Wallich designed by Shore

Kate Wallich is an American award-winning choreographer, dancer and director whose work has been commissioned and presented nationally and internationally by arts organisations such as On The Boards, The Frye Art Museum and Northwest Dance Project, amongst many others. Alongside Lavinia Vago, Kate Wallich is also founder of Seattle based contemporary dance company The YC, and teaches her own brand of movement classes from her studio in Seattle, Washington.

Kate’s personal brand identity, developed by graphic design studio Shore, and which included business cards and website, utilises bold custom typography as a way to explore the physicality of dance, establish a personal and distinctive tone of voice, and capture some of the unique aesthetic qualities that permeate all of Kate’s activities and ventures.

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Background Bars by Campbell Hay, United Kingdom

Opinion by Richard Baird.

White ink and blind embossed business cards by Campbell Hay for bar, staff and equipment hire business Background Bars

Background Bars provides bar, bar staff and equipment hire, pop-up and permanent bar design services, seasonal cocktail creation, bar management for corporate occasions, festivals, weddings and private parties, and income and report analysis. Alongside these, Background Bars also functions as a creative agency, helping brands to deliver compelling live events. Its visual identity, inspired by the name and which included website, art direction and business cards that feature white ink and a blind emboss detail, was developed by the London based graphic design studio Campbell Hay.

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