BPO


Enea by Clase bcn, Spain

Opinion by Richard Baird.

Catalogue for furniture design and manufacturing business Enea designed by Clase bcn

Enea is a contemporary furniture manufacturer with a site in the Basque Country. Collaborating with designers Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina, Enea has developed a catalogue of versatile, comfortable, durable and functional products for the private and commercial markets.

Seeking to differentiate itself from its competitors and with a desire to avoid cliches of the industry, Barcelona based graphic design studio Clase bcn developed a distinctive brand identity treatment for Enea that reflects the company’s Basque origin in a distinctive and contemporary fashion and, using a striking spartan style, references industrial manufacturing. This was visualised through type, colour, image contrast and print, and launched alongside Enea’s latest range which coincided with the Milan Furniture Fair. The project extended to business cards, brand guidelines and brochure.

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CC Bar designed by Freytag Anderson

Opinion by Richard Baird.

Monogram designed by Freytag Anderson for champagne and cocktail bar at Hilton Park Lane, London

Glasgow based design studio Freytag Anderson recently worked with Fraher Architects to develop the brand identity and collateral for Champagne & Cocktails at the Hilton Hotel, 22 Park Lane, London. Based around a monogram, midnight blue colour palette, hand crafted finishes of wood cut and etched glass detail, and both visual and material texture, Freytag Anderson delivered what they describe as a luxurious and old-world aesthetic that is refined and accessible, and works alongside a contemporary interior. The project included window decal, business card and menu design.

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