BPO


FR-EE by Pentagram, United States

Opinion by Richard Baird.

Brand identity and stationery with fluorescent spot colour detail for architectural studio Fr-ee designed by Pentagram Natasha, United States

Fernando Romero Enterprise (FR-EE) is an architecture and design firm with offices in New York and Mexico City. The firm was founded by award-winning architect Fernando Romero, and is recognised internationally for their work on projects such as the new Mexico City International Airport and Museo Soumaya. FR-EE worked with Pentagram partner Natasha Jen, plus team, to help them capture and convey their innovative and pioneering spirit and democratic approach, through a new brand identity system. This went on to include business cards, stationery, brochure and web design.

Continue reading this article


Tapped Birch Water by Horse, United Kingdom

Opinion by Richard Baird.

Package design for flavoured birch water brand Tapped by UK graphic design studio Horse

Tapped is an organic birch water, drawn straight from trees growing in Finland, and available in Bilberry & Lingonberry, Apple & Root Ginger and unflavoured varieties in the UK from Whole Foods Market, Planet Organic and online.

Birch water is a traditional spring time drink and medicinal ingredient in Finland, tapped from birch trees which filter ground water up through their roots and trunk acquiring minerals, vitamins and manganese, an antioxidant, in the process.

Tapped worked with UK based graphic design studio Horse to develop a brand identity and package design that would communicate the Nordic and birch tree origin of the water, distinguish it from other waters, be compelling to a market unfamiliar with the product and also be environmentally conscientious.

Continue reading this article


STRP Biennial 2015 by Raw Color, The Netherlands

Opinion by Richard Baird.

Branding by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

STRP brings together art, technology and experimental pop culture, and connects these to a broad audience, and through its light art, interactive art and robotic performances, lectures, workshops, music and film events, offers a glimpse into the future. This culminates with the STRP Biennial, an indoor art and technology festival that provides visitors with an opportunity to experience the extent to which new technology reaches into popular culture, the arts, and their everyday lives. This year’s biennial took place in Eindhoven, hosted over 29,00 guests, and featured a visual identity created by graphic design studio Raw Color which covered a variety of print communication including brochures, posters and business cards.

Continue reading this article