BPO


Eero Aarnio by Bond, Finland

Opinion by Richard Baird.

Eero Aarnio Originals logo designed by Bond, Finland

Eero Aarnio is a Finnish designer and one of the great innovators of modern furniture design. He is perhaps best know for his Ball, Bubble and Puppy toy, and his pioneering use of plastics and fibreglass during the 60’s. 2016 saw the release of a book that celebrates much of Eero Aarnio’s work, selected from a portfolio that spans several decades, and also includes insight into his life. Scandinavian graphic design studio Bond were responsible for design, and delivered a bright, playful, typographical expression that shares a lot in common with the life and work of Eero Aarnio. Bond followed this up later in 2016 with a new logo for Eero Aarnio Originals, the manufacturer of Aarnio’s original designs.

Continue reading this article


FR-EE by Pentagram, United States

Opinion by Richard Baird.

Brand identity and stationery with fluorescent spot colour detail for architectural studio Fr-ee designed by Pentagram Natasha, United States

Fernando Romero Enterprise (FR-EE) is an architecture and design firm with offices in New York and Mexico City. The firm was founded by award-winning architect Fernando Romero, and is recognised internationally for their work on projects such as the new Mexico City International Airport and Museo Soumaya. FR-EE worked with Pentagram partner Natasha Jen, plus team, to help them capture and convey their innovative and pioneering spirit and democratic approach, through a new brand identity system. This went on to include business cards, stationery, brochure and web design.

Continue reading this article


Tapped Birch Water by Horse, United Kingdom

Opinion by Richard Baird.

Package design for flavoured birch water brand Tapped by UK graphic design studio Horse

Tapped is an organic birch water, drawn straight from trees growing in Finland, and available in Bilberry & Lingonberry, Apple & Root Ginger and unflavoured varieties in the UK from Whole Foods Market, Planet Organic and online.

Birch water is a traditional spring time drink and medicinal ingredient in Finland, tapped from birch trees which filter ground water up through their roots and trunk acquiring minerals, vitamins and manganese, an antioxidant, in the process.

Tapped worked with UK based graphic design studio Horse to develop a brand identity and package design that would communicate the Nordic and birch tree origin of the water, distinguish it from other waters, be compelling to a market unfamiliar with the product and also be environmentally conscientious.

Continue reading this article