Opinion by Richard Baird.
Streat Helsinki is a festival that looks to explore and question what street food can and should be. It began this year with three events — a series of talks, opportunities to eat and time to party — held at different venues across the city. Eats, the largest of the three, was held in the Tori Quarters and included 40 food truck and restaurant experiences from across Scandinavia and drew crowds of over 20,000.
The festival’s brand identity, which included logotype, typeface and print, was developed by Finnish graphic design studio Kokoro & Moi. Using bold color choices, busy layouts, custom typography, rough materials, illustrations and what the studio describe as a DIY attitude and a 90s vibe, their solution reflects the authentic ingredients and experimental spirit of Streat Helsinki. The project extended to posters, flyers, menus and bags.
Opinion by Robert Holmkvist.
Here East is a 1.2 million sq ft commercial space developed by Delancey and housed within the former Olympic Press and Broadcast Centre near Hackney Wick in East London. Here East is described as an ecosystem looking to attract businesses from the design, technology and modern manufacturing sectors who are looking to scale, and those of scale looking to behave more creatively. So far BT Sport, Lougborough University, Infinity and Hackney Community College have all signed up for space.
Here East’s brand identity, developed by dn&co., reflects its intentions of bringing together specific business types and the connected nature of its space through a contrast of digital generative elements and physical handcrafted detail. The studio was also responsible for Here East’s broader brand strategy alongside Poke, who designed the website, and architects Hawkins\Brown. This post was updated in 2016 with images of signage and wayfinding, and 2018 with tenant guide, bus liveries and brand book.