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The Playlist Co. by Blok, Canada

Opinion by Richard Baird.

Brand identity and cards for Toronto based custom event soundtrack business The Playlist Co. by graphic design studio Blok

The Playlist Co. is a Canadian business providing music management and consulting services, AV construction, live music and playlists for a wide range of spaces and events, nationally and internationally. They are renowned for their encyclopaedic knowledge of music, and have collaborated with a some of Canada’s top hospitality brands, as well as local bars such as Buca, Canoe and Bar Raval.

The Playlist Co. worked with Toronto based graphic design studio Blok to develop a new brand identity that would work across a variety of touch points. These included business cards, posters, stickers and a soon to launch website, linked by a concept described by Blok as having a musicality that mimics the company’s highly curated playlists.

This concept manifests itself subtly in the typesetting of the wordmark and in the blocks of spot colour, inspired by jazz and soul album covers of the past. These blocks are given subtle shifts in tonality and hue as a way to express the power of music, and its ability to transform space and influence emotion.

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Danish Selection by Kontrapunkt, Denmark

Opinion by Richard Baird.

Package design for fruit spread range Danish Selection by Kontrapunkt

Danish Selection is a new range of high-quality fruit spreads cut with alcohol. The range includes blackcurrant infused with Jamaican rum, orange with cognac and a wild blueberry variety with Scotch whiskey. Orkla, the company behind Danish Selection, worked with Copenhagen based graphic design studio Kontrapunkt to develop a packaging treatment that would clearly communicate this new concept to consumers. Kontrapunkt’s solution is characterised by a circular label of type, pastel colour and uncoated paper.

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LeMise by DIA, United States

Opinion by Richard Baird.

Brand identity and pastel coloured paper and coper block foil business cards for Brooklyn based art and design advisory business LeMise by DIA

LeMise is a Brooklyn based art and design advisory business, established by Andi Potamkin, described as being guided by the concept of mise­-en­-scene. LeMise considers the environment as a whole and works with its clients to bring together works of art and design, drawn from a vast network of designers and artists, to enhance space.

New York graphic design studio DIA worked with Andi to develop a visual identity for LeMise. This embodies Andi’s personality and eclectic taste, and expressed through characterful type, a warm and current colour palette of pastels and copper, a monogram and framing device across business cards, stationery and website.

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